Customer knowledge is market advantage. To refine its edge and better manage customer relationships, Haworth needed to learn what was important to its customers and deploy that knowledge to key decision makers.

Haworth uses PASW Statistics to extract in-depth, strategic information from
customer surveys. With fact-based knowledge, managers make decisions to improve business, pinpointing and addressing potential manufacturing and distribution
problem spots faster and more accurately than ever before.
Results

• Decreased field problems by evaluating customer satisfaction in eight new categories


• Increased follow-on sales by analyzing the how and why of customer preferences


• Reduced vendor fees by enabling Haworth to report and analyze market research data in-house