The Linc Group is an international company that provides infrastructure and technical services to commercial and industrial facility clients. As a service business, building a book of clients through prospecting, as well as retaining current customers, are key to the company's long-term success. To optimize the success of company and franchisee offices, the firm implemented Microsoft Dynamics™ CRM version 1.2 and most recently version 3.0. When the latest version became available, managers gave it a hard look. Factors that convinced them to upgrade included enhanced workflow features, and the new multi-tenancy, multi-language, and multi-currency capabilities.