The global economic slowdown has forced every industry to transform their business model. With cost pressures mounting, every service provider is exploring innovative dimensions to demonstrate service differentiation. Clients are also relooking at their application portfolios in order to optimize value. Therefore, the role of traditional SI s Is undergoing a change-- from technologists to strategic partners.

This paper attempts to evaluate the impact of changing market landscape on enterprise application service offerings. It evaluates traditional service models in today’s context and attempts to evangelize an innovative service model which meets the need of the hour-- faster ROI at lower TCO.