The era of business 2.0 is already upon us and companies that are not embracing it will be left behind. The challenge for CIOs is to ensure their business architecture is 2.0 ready and secure while at the same time pushing down costs and improving return on investment across the organization. The key to this type of enablement lies in looking at the broader picture, rather than thinking solution-by-solution, as most companies have done to date. This brochure will outline some of the key business trends created by the business 2.0 model, how they affect your network and what can be done to address them.